Location: Borough, London
Client: Soho Gyms
The challenge at Borough was to give strong identity and personality to a deep plan and featureless space originally envisaged for retail use on the ground floor of a large residential development. Adams + Collingwood created an animated composition of lights and services at high level, which complements the visual complexity of the equipment on the floors, and the movement and activity in the spaces.
Adams + Collingwood have also developed their radical and practical shower / changing room concept at Borough: Instead of being placed in damp corners, the showers are enclosed in a beautifully detailed and lit central pod that acts as a dramatic focal element to the changing rooms, another example of design being used cleverly and cost effectively to transform the experience of visiting a Soho Gym.